Plus, you can invite the recipients to your website, where they can get an estimate of the value of their home. This will allow them to assess the value of their home in relation to properties around them. You can also go a step further and include a map with pins indicating recently sold properties. The objective is to generate interest and get them to join in on the action. Your mail piece can be in the form of a market report, review, or activity update. Consider creating mail pieces that contain information on sales of recent listings with the address and data on pricing, number of days on the market, and so on, for your audience to make their own analysis. Map Local Sales Real estate agents naturally stay apprised of purchases, sales, and other property-related events taking place in their target areas. Such information may include open house reviews, weekly reports, and personalized market updates that are accessible once the prospects sign up or follow you on social media.
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For instance, you could send mail pieces containing a QR code for your prospects to scan, or suggest that they manually type in a specific URL to access somewhat privileged information that will aid in a sale or property acquisition. Consider leveraging your local real estate data, statistics, and other relevant information in creative ways to generate leads. Direct Prospects to a Personalized URL (PURL).
Direct Mail Marketing Ideas Below are some direct mail marketing ideas. Direct mail pieces also allow you to stay in touch with prospects without appearing too aggressive. Sending them relevant and timely information through postcards is one way to show them you are in tune with trends in your local market. You need to demonstrate to your prospects that you are an expert in the field. Share Us On: 3 Best Direct Mail Marketing Tactics For Real Estate Agents In an industry as brutally competitive as real estate, where agents compete against large firms with endless marketing budgets, direct mail marketing can give you the edge you need to differentiate yourself effectively.
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